Apple brand audit

When the Apple Watch was announced, to be released early init was reported on the news and across several different media outlets, from lifestyle magazines to broadsheets. It was hyped up as something new and pioneering, when in reality, it is a product that has been available for years. The most recent versions of the smart watch have come from Samsung, who released their Galaxy Gear smart phone watch inand have been releasing updates of the product ever since.

Apple brand audit

Headquartered in Taiwan, the company has set up a number of mainland branches. InChina Labor Watch released an investigation report at Catcher Technology, which outlined a string of rights violations including discriminatory hiring policies, lack of safety training, long work hours, and low wages.

From October to JanuaryChina Labor Watch conducted another in-depth investigation into the working conditions of the Catcher factory based in Suqian.

CLW identified major issues at Catcher regarding occupational health and safety, pollution and work schedules. However, when Catcher received this order, they forced workers to continue working in the affected workshop, resulting in the poisoning and hospitalization of an additional 30 workers.

CLW first consulted with related experts and testing companies on water quality testing procedures. BOD levels were at However, the factory has now adopted a "seven shifts, six rotations" work schedule. From Monday to Friday, workers take turns in having a day off; which means that workers have their day off earlier in the week but then make up that day of work later on.

Brand Audit - Apple -

Saturdays are used to make up and is therefore not paid double time, and Sundays are still counted as regular workdays.

CLW brought up a number of issues regarding Catcher with Apple, however, Apple claimed that the factory had undertaken and passed over 50 audits. Workers are responsible for paying for the physical examination.

Workers do not undergo a physical examination after they resign and if workers contract an occupational disease, it would be difficult to determine whether this was a result of working at the factory The factory requires training to be 24 hours long but actual training is not even an hour in length; workers are handed a questionnaire and staff read out answers.

Workers are unaware of potential risk factors during the production process Wages not settled day of resignation as legally required and are only distributed on the 5th of the following month Resignation difficult for dispatch workers.

Violations regarding social insurance. Workers applying through labor dispatch do not have social insurance during their probationary work periods; social insurance cards are only given out to workers after working for three months, if a worker falls ill within those three months, they must pay out of pocket to see a doctor There have been cases where workers have discovered hair in their food, and many instances of workers who suffer a case of diarrhea after eating at the factory cafeteria.

Bathrooms do not have enough hot water and many workers during the winter have to shower in cold water. Workers have fallen ill due to the lack of heating and shelter from the wind in the wide-open shower areas.

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Workers are not provided with substantial safety training. Excluding the workers who wear glasses, all other workers in the workshop operate machinery with no eye protection. Workers come in contact with toxic substances, and factory does not specify what the chemicals are and the potential hazards Severe pollution at the factory.

The investigator worked at the factory for four weeks before having to leave due to respiratory issues.

CNC machine operators come in contact with cutting fluid. Despite workers receiving a pair of gloves every day, the gloves quickly absorb a lot of chemical oil and fluids, which would erode the plastic gloves worn inside.

Workers are not informed of the potential harm cutting fluid may have on their bodies or of any relevant protection methods.

Executive Summary

A young couple from Shaanxi, both of whom are workers in Catcher's B sector. In early November, the woman had a miscarriage. After she left the hospital, the two people brought the hospital's diagnosis report and her medical history to the resignation interview at the Care of Employees Center located at the West Gate of Catcher's B sector.

They asked to fill out resignation forms so that they could return to their hometown. The human resources department signed off on the woman's resignation form but refused to approve of the man's resignation application. The man gave a full account of the events.

Due to the wife's frail health, she was unable to sit by herself for ten or more hours on a long distance bus.

Apple brand audit

She had to have someone accompany her. He was resigning so they could go back together and he could take care of his wife. The factory only approved her resignation. Instead they asked him to talk with the intermediary that introduced him to work at the factory.

He called the intermediary and the intermediary also did not approve, saying, "In any case, you can't leave", "Why don't you just miss work and quit? At the time, the man was furious so he yelled into the phone: Do none of you have any humanity? Hearing his tone of voice, it sounded like he was near tears.Latest trending topics being covered on ZDNet including Reviews, Tech Industry, Security, Hardware, Apple, and Windows.

Brand Essence Brand essence is the “heart and soul” of the brand, its timeless quality, expressed as “adjective, adjective, noun.” Some people refer to the brand essence as the brand mantra, while for others, the brand’s mantra is synonymous with the brand’s tagline or slogan.

Apple has been the rising star of technology for many years now, and it continues to overtake its competitors with a recent 21% rise in brand value.

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The company continues to present products that are innovative and exciting, capturing the public’s interest as well as fuelling the hype that surrounds the brand.

Apple brand audit final 1. OBJECTIVE, SCOPE AND METHODOLOGY Objectives • To find out the perception of people toward Apple after Steve Job died – Brand image – Brand awareness – Positioning – Threat • To find out how people response to iPhone 5 “ Think Different ”. Brand Audit – Apple.

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