Company description and swot analysis

As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. Write a three 3 page paper, in which you: Create your revised NAB company name and explain its significance. Use the Statement of Mission template on pp.

Company description and swot analysis

For example, back ina Value Line SWOT analysis of The Coca-Cola Company noted strengths like its well-known brand name, vast distribution network and opportunities like emerging markets, but it also noted weaknesses and threats such as foreign currency fluctuations, a growing taste for "healthy" beverages and the subsequent competition from providers of such beverages.

The organization needs to keep the analysis specific by avoiding gray areas and analyzing in relation to real-life contexts.


Thus, companies should use it as a guide and not a prescription. Strengths describe what an organization excels at and separates it from the competition: For example, a hedge fund may have developed a proprietary trading strategy that returns market-beating results. It must then decide how to use those results to attract new investors.

Weaknesses stop an organization from performing at its optimum level. They are areas where the business needs to improve to remain competitive: Opportunities refer to favorable external factors that an organization can use to give it a competitive advantage.

Threats refer to factors that have the potential to harm an organization. For example, a drought is a threat to a wheat-producing company, as it may destroy or reduce the crop yield.

Other common threats include things like rising costs for inputs, increasing competition, tight labor supply and so on. This way, you can see how the overall strategy developed off the SWOT analysis will filter down to the segments below before committing to it.

Company description and swot analysis

The first step is to take Company description and swot analysis stab at creating a company profile. This is a description of what the business does and who the main customers are. If time allows or your company is sprawling and complex, you may need to profile each segment to capture what they add to the business.

Lay out the four quadrants and outline the content you are looking to populate it with as above, but let the group lead off. In extreme cases, you may need to do a segment-by-segment SWOT and feed it up into the larger one.

For most companies, however, a single SWOT chart captures the current condition of the business.

The Coca-Cola Company: A Short SWOT Analysis

At first, you want to capture everything you can from the group in a rush. Walk the group through your reasoning if you are outright eliminating an entry or combining concepts.

The group can also help in adding and removing entries within the SWOT chart to distill it to a mutually agreed upon core.

Working with the Chart You will probably have an imbalance between internal and external factors now. People are much more aware of the current state within the company and less likely to think of the whole business sector's direction.

If needed, you can prompt more entries under opportunities by encouraging them to think about how the company can leverage a current strength to create new opportunities or how fixing a weakness could lead to a larger opportunity.

Likewise, in what situations will your current strengths and weaknesses endanger the company? Strengths and weaknesses are internal factors unique to the business in question. Some may be a result of external factors like a weak economy or tight labor marketbut they are still company-specific.

Company description and swot analysis

Strengths Superior product with unique flavors difficult to duplicate Limited market penetration due to a single location Loyal customer base supplying word of mouth marketing Time and labor-intensive production process Strong sales and generous profit margin Limited capital for expansion Have trouble finding capable ice cream artisans.

Opportunities and threats are external to the company. They represent things that could happen in the right conditions. That is an awfully broad guideline, so we can use the strengths and weaknesses above to narrow in on opportunities and threats that follow naturally from them.

Opportunities Increase the number of stores to access more customers Big ice cream brands are experimenting with artisanal ice cream Focus on production and sell into retail food service Consumers are increasingly health conscious Buy new equipment to lower production time and labor Local ingredients may become more expensive as restaurants and other big buyers focus on local food Start an artisanal ice cream class to train and recruit employees Competitors have more marketing dollars Partner up to access more capital, raise it from private investors, or apply for government grants.

The purpose of a SWOT analysis is to present routes for a company.

Oct 09,  · This article is part of our “Business Planning Guide“—a curated list of our articles that will help you with the planning process! Conducting a SWOT analysis of your business is a lot more fun than it sounds. It won’t take much time, and doing it forces you to think about your business in a /5(). This tool is intended for individual use only. Publication Date: July 28, Why do a SWOT analysis? Information about both the external environment and your organization's internal capabilities. SWOT analysis is a framework used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. Specifically, SWOT analysis is a foundational.

A company can create potential strategies by combining and recombining different factors. Carpets are a low-margin business that depends on value.Assignment 1: Company Description and SWOT Analysis here link Due Week 3 and worth points In this assignment, you will conduct a.

Company Description and SWOT Analysis Non-Alcoholic Beverage NAB Company Overview The non-alcoholic beverage NAB chosen for this study is Coke from the Coca Cola Company. The company has been chosen since it is the world’s leading non-alcoholic beverage company. The company controls well over twenty-one percent of soft drink off-trade RTD.

Our Vending Machine Company SWOT Analysis will provide you with the comprehensive documentation that you will need in order to determine the strengths, weaknesses, opportunities, and threats that your business will face as your develop or expand your business operations.

The Coca-Cola Company (KO) appears set to plod along during its campaign. In that vein, a stronger U.S. dollar has hindered overall profitability. This year, the company’s pre-tax profits are likely to decline in the high-single-digit neighborhood, meaning share net may fail to reach last year’s mark of $ SWOT analysis, meaning Strengths, Weaknesses, Opportunities and Threats analysis, is a widely used technique to perform structured identification and analysis of the factors that will decide the outcome of any proposal, project, product or business case.

A SWOT analysis is the most needed before you start your new venture or release a new product in the market. The analysis system gives an overall notion about the negative & positive aspects of your new launch so that you can weigh the opportunities and threats before the plunge.

Doing a SWOT Analysis | Education World