The fact is most books or courses on business models take this into consideration by suggesting trial and error scenarios and market hypothesizes prior to launch. Any business model, or plan for that matter, is little more than a guess and I believe that your best chance for getting that guess right is to build your business model based on a marketing strategy.
Why did you buy this product? What would get you to buy? What are your needs? You have to get at these things indirectly. Sometimes the answer to even one of these not-so-obvious questions can have an astonishing impact on sales.
Having the answers to many of them at the same time can often devastate a competitor. Having the answers to all of them will probably mean Questions on marketing you will dominate your market.
If these questions are asked directly, they elicit defensive answers that often mislead marketers into major blunders.
So, these are the questions you need answered, but not the questions you want to ask directly. You need to infer the answers by getting people to talk about their experiences, then read between the lines for the emotional and logical issues that are driving them. There are many techniques to get below the surface to what is really driving people, but first you need to know what it is that you need to know.
Subscribe to my blog feed at the top of the right column of this page to get the announcement. For more general marketing questions relating to business, as distinct from the following, that relate to the customers themselves, click here and here.
If you knew the answers to these marketing questions, you would probably be the market leader. What are the rationalizations that people use to justify using your product?
What are the real motivators driving the use of your product? How can these hidden motivators be harnessed to increase sales? Why have people recently switched to your product?
Why did they reject the competition?
Why did they almost reject your product in favor of which competitor? What are the problematic parts of your marketing that almost caused them not to buy? What are the excuses and smokescreens that people give to your salespeople, in conventional focus groups, and in surveys, to justify not using your product?Secret “not-so-obvious” marketing questions Over the years, I have developed special techniques to find out, quickly and at modest cost, the answers to certain not-so-obvious questions.
Sometimes the answer to even one of these not-so-obvious questions can have an astonishing impact on sales. These 40 solved Marketing questions will help you prepare for personal interviews and online selection tests during campus placement for freshers and job interviews for professionals.
After reading these tricky Marketing questions, you can easily attempt the objective type and multiple choice type questions on Marke. Marketing managers find the first strategy superior and use it widely because it requires a lower investment in marketing and permits the firm to test its products and concentrate on markets with the highest expected return.
Interview Questions for a Lead/Demand Generation Marketing Role I always think of these nurture marketing and lead marketing roles as the test-takers of the team.
They need to be able to change strategies on a dime, identify important metrics, and be on top of their game when measuring quality vs. quantity. Learn about the questions that are asked during a job interview for a marketing position, and get tips and advice to help you prepare and ace the interview.
Secret “not-so-obvious” marketing questions Over the years, I have developed special techniques to find out, quickly and at modest cost, the answers to certain not-so-obvious questions. Sometimes the answer to even one of these not-so-obvious questions can have an astonishing impact on sales.